The Heart Behind Edna

Meet Avital, the creator of Edna. She was raised in a cooperative village near the Jezreel Valley, surrounded by a profound and instinctive bond with the land. Her father pioneered an agricultural initiative in the village, focused on natural grazing and expertly improving the wild plants on the nearby hills to serve as nutrient-rich forage for livestock. Her childhood was filled with regular explorations of the surrounding natural landscapes, where she discovered the names and unique properties of countless plants.

Avital dedicates her life to creating “no-filler, fully usable” herbal blends that help her clients embrace life with greater resilience and adaptability. These are qualities drawn straight from nature. Edna is her gift to the world, and we are honored to be part of this journey.